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The Traditionalist
Born: Between 1900 and 1945
Age: Between 66 and 111.
Influencers: WWII, the Korean War, the Great Depression, the New Deal, the Rise of Corporations, and the Space Age.
Education: Was more of a dream than a reality
Family: Generally came from the Traditional Nuclear family unit?
Values: Hard work and saving for tomorrow was their aim.? They valued the family unit and community above all else and were respectful of their elders and authority.
Money: They put money away, paid cash for everything and saved for retirement.
They were raised by survivors (not the reality type, but the real deal) and experienced hard times while growing new dior sunglasses 2012 up.? A hard childhood was followed by a time of prosperity.
Motivation:? Your experience is respected
Work: Was of the utmost importance to their livelihoods, they believed in working hard, were dedicated to their jobs, made sure they got the job done, were always on time and punched in and out for the hours required.? They worked hard to gain senior positions, where time on the job and working hard resulted in promotions. They believed in long term assignments which gave them job security and stability. Conservative in their outlook on life, they believed in hierarchal work and home structures, with clear chains of command and top-down management with job - recognition and respect for their experience.
The Baby Boomer
Born: Between 1946 and 1964
Age: Between 47 and 65
Education: Seen as a birthright
Influencers: Civil Rights, Space Travel, the Vietnam War, the Sexual Revolution, and the Cold War/Russia.
Family:? Came from privileged backgrounds, due to their parents' hard work and savings.? Long work hours and living to work resulted in an imbalance and the family unit disintegration with the highest divorce rate and 2nd marriages in history.?
Values:? Value success but also think of themselves as a special generation, due to their radical views and democratic outlook. They have a broad continuity of values with older and younger generations and have a tendency to define the world in terms of the generations. The Baby boomers are post War Babies who grew up to be the radicals of the 70's and yuppies of the 80's.?
Money: As a group in general, they are the healthiest, most educated and wealthiest generation of that time and grew up with an optimistic outlook for life, their futures and the world as a hottest sunglasses 2012 whole.
They strived for the American Dream, they are well established in their careers and hold positions of power and authority, and as a result they are seen as being greedy, materialistic and ambitious.
Motivation:? The strongest motivator for this group is being valued, prestige, perks and their need for money, they define themselves by their professional accomplishments.
Work: Baby boomers live to work, they are loyal to their careers and employer. They have a strong work ethic, are multi-taskers and traditionally found their worth in working long hours (they established the 60 hour work week). Working hard gave them the self-worth and fulfillment they required.
They established "flat" organizational structures, democracy, equal opportunity, and creating a more humane, warm and friendly workplace.
They were rebellious against convention and tradition due to their conservative parents , however they were also independent, confident and self-reliant with a competitive edge and goal orientation.
This hard work ethic led to this group being hesitant to take too much time off work for fear of losing their place in the corporate environment.
Now, the Baby boomers strive for a work life balance with a leaning towards a healthy lifestyle and strong family bonds.??
Baby boomers defined a new form of working ? living to work, they were / are scared that not working hard will result in failure, being successful is all important.
Generation X / Gen X / The Doer / Post Boomers / 13th Generation
Generation X, the generation that has seen the most change in the shortest, brought up by Baby Boomers, technological advancements, changes in politics and the economy, democracy, black and women's rights, space exploration and all this happening at a increasingly rapid rate.
Born: Between 1965 and 1980
Age: Between 31 and 46
Education: Seen as a way to get there
Influencers:? Watergate, the energy crisis, Challenger disaster, The fall of the Berlin Wall, Persian Gulf War, AIDS, The Clinton Administration, Reagan Assassination Attempt, dual income families and single parents, first generation of Latchkey Kids, Y2K, the energy crisis, activism, corporate downsizing, the end of the cold war, mom's that work, and an increase in the divorce rate / single parent units.? There major influence however is the media.
Family: Born after the Baby Boomers.? Due to their workaholic Baby Boomer parents, their focus is on a clearer balance between work and family life.
Their perceptions were shaped by growing up having to take care of themselves early, with working mothers, an increase in the divorce rate and single parent units.
Money: They are the first generation that will NOT do as well financially as their parents did.
Values: Their values revolve around life balance, self-reliance and diversity, being entrepreneurial, and having fun. prada eyewear 2012
Motivation: They crave independence, ignore leadership, are pragmatic, anti-establishment, unimpressed with and will test authority repeatedly.
Work: They are Highly Educated, think globally and are technically literate with high job expectations.?
They are independent and informal with the result that they lack organizational loyalty, are cynical, pragmatic and would rather be self-employed or be able to move between employers if they so choose.
They take time off to "find themselves" as they are not worried about losing their place on the corporate team.? They are however very loyal to their managers.?
They are highly adaptable, confident, competent, ethical, results focuses, flexible, self-starters, willing to take on responsibilities and put in the extra time to get a job done if required and are more results driven than job driven.? They work smarter and with greater output.
They are the first "day care" generation, where women are expected to work outside the home due to the requirement of dual incomes.
Mostly this generation value their time, time away from work, time with their families and time to have fun. They work to live, not live to work.